Trade show tips

• Let your customers, suppliers
and contacts know that you
are going to a trade show and
encourage them to visit your
booth. Post show information
on your website, in newsletters,
e-mails, etc.

• Check the display rules and
regulations for the show you are
attending. There may be size
restrictions for your display.

• Using similar graphics for your
trade show booth as you use for
your brochures and pamphlets
will create a cohesive display.

• Don’t overload your trade show
visitors with too much information.

• Combining two or three trade
show display systems can create
a dynamic look for your booth.
Try adding a Tower Display or a
Roll Up Banner and podium to
your booth background.

• Demonstrations and hands-on
activities will draw people in.

• Have some way of collecting
visitor information such as
signing up for a raffle prize.

• Thank you notes are a great way
to follow up with people that
stopped by your booth.

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