Lake Erie Graphics: Cleveland, Ohio, Full Service Commercial Printer, Printing Company, Northeast Ohio, Digital printing, Commerical Printer, Signs, Banners, printing company
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Doing business requires maintaining a balance among economic, environmental and social needs. Printing on paper meets those criteria. It's a way to drive business in a renewable way - to be more effective in your communications and to be more sustainable. It's worth printing if you incorporate environmental stewardship in your business, encourage your suppliers and customers to do the same and use printed materials wisely.

Should we print?

What can you do to keep paper and print a vital part of the communications mix that pays off? How can you help to ensure that print pays back to the environment? Use these recommended steps as a guildline to keep it worth printing well into the future.

Know the market
Know which markets respond to which print media. Use print wisely and make it count.

Mix it up
Know what mix of media gets the best response and help customers evaluate and measure returns in order to use the right mix for their target audience and message. Let print support other media.

Keep it clean
Keep mailing lists current, purged of duplicates or disinterested parties and accurately targeted.

Use technology
Use the right printing method for the right job, including digital, variable data printing for personalization and print-on-demand. Targeting a smaller, more specific audience gives increased personalization (and ROI) options.

(c) International Paper Company. All rights Reserved. Reproduced with permission of International Paper Company.
 
Copyright © Lake Erie Graphics 2007